Paid Social has 1,115 sessions but only 0.72% conversion rate — traffic is not converting.
Check landing page alignment with ad creative. The ad promise must match the landing page headline. Test a dedicated advertorial landing page instead of the product page.
Email has a 5.26% conversion rate — your highest-intent channel. It drove R359 in revenue.
Scale email frequency. Send a win-back sequence to lapsed customers (60+ days). Add a post-purchase upsell email 7 days after first order.
Overall conversion rate is 1.32% — below the 2% e-commerce benchmark.
A/B test the hero section CTA and add social proof (reviews, before/after photos) above the fold.
Organic Search is driving minimal traffic — the brand is almost entirely dependent on paid channels.
Publish 2 blog posts per week targeting 'collagen supplement South Africa' and 'best collagen powder SA'. This reduces CAC over time.
| Channel | Sessions | Pageviews | Conversions | Revenue | Conv. Rate |
|---|---|---|---|---|---|
Paid Social | 1,115 | 1,534 | 8 | R3511 | 0.72% |
Organic Social | 383 | 536 | 3 | R2534 | 0.78% |
Direct | 157 | 352 | 7 | R4948 | 4.46% |
Unassigned | 153 | 78 | 3 | R1117 | 1.96% |
Organic Search | 50 | 125 | 2 | R798 | 4.00% |
Email | 19 | 38 | 1 | R359 | 5.26% |
Organic Shopping | 4 | 13 | 0 | R0 | 0.00% |
Referral | 4 | 5 | 0 | R0 | 0.00% |
SMS | 4 | 27 | 1 | R1357 | 25.00% |
Cross-network | 3 | 4 | 0 | R0 | 0.00% |
Paid Other | 2 | 3 | 0 | R0 | 0.00% |
| Total | 1,894 | 2,715 | 25 | R14623 | 1.32% |